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Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level
Paperback
ISBN13: 9783658385545
Publisher: Springer Gabler
Published: Nov 1 2022
Pages: 138
Weight: 0.42
Height: 0.33 Width: 5.83 Depth: 8.27
Language: English
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective.
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