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Storytelling and Market Research: A Practical User Guide
Paperback
Business GeneralManagementMarketing
ISBN13: 9781032064857
Publisher: Routledge
Published: Nov 11 2021
Pages: 186
Weight: 0.60
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.
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