Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Stopping RIM's downfall. A repositioning of the Blackberry brand

Stopping RIM's downfall. A repositioning of the Blackberry brand

Kint, Jennifer

Paperback

Management

ISBN10: 3656692661
ISBN13: 9783656692669
Publisher: Grin Verlag
Published: Jul 9 2014
Pages: 30
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Oxford Brookes University, course: Product & Brand Management, language: English, abstract: In the last few years, the market share of RIM has continued to decrease and the low revenues have pushed its stock to a new seven-year low, raising questions about the company's ability to survive against its relentless competitors such as Apple's iPhone or Google's Android who have clearly taken over the leadership of the smartphone market. Without a significant management and strategy change, Blackberry will not be able to regain old power and to lose its current image of being untrendy and out-of-date. Having examined in detail the causes of Blackberry's downfall of popularity, this report aims to show opportunities for RIM to increase market share again by adopting and implementing a different brand positioning strategy.

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