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Stop Polishing the Gun. Shoot.: A Cowboy Guide to Selling Before You Feel Ready
Paperback
Series: The Dead-Alive Salesman
Publisher: Independently Published
Published: Aug 10 2026
Pages: 166
Weight: 0.51
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
You don't need another sales trick. You need to stop hiding behind preparation.
More research.
More slides.
More AI.
More meetings.
More strategy.
And still no call.
STOP POLISHING THE GUN. SHOOT. is about the moment preparation stops making you better and starts protecting you from reality.
Because buyers don't pay for how ready you felt.
They answer. They ignore you. They correct you. They reject you. They buy.
That is where selling actually begins.
Prepare enough to avoid stupidity.
Then make contact.
The market has better data than your imagination.
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