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Start-Up Marketing Strategies in India
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781787567566
Publisher: Emerald Pub Ltd
Published: Jul 23 2019
Pages: 264
Weight: 1.25
Height: 0.80 Width: 6.20 Depth: 9.00
Language: English
Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).
The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
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