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Viraje Estratã(c)Gico / Strategic Turnaround
Paperback
Publisher: Prh Grupo Editorial
Published: Jul 7 2026
Pages: 216
Weight: 0.66
Height: 0.50 Width: 6.00 Depth: 9.00
Language: Spanish
Las empresas hoy en día se encuentran en alto riesgo: la incertidumbre económica, el desenfoque de sus negocios, la tolerancia a resultados mediocres y la falta de liderazgo las hacen más susceptibles a las crisis. En Viraje estratégico los consultores internacionales Carlos, Guillermo y Francisco comparten un método propio basado en la cultura corporativa latinoamericana y probado en cientos de empresas familiares que superaron sus dificultades y encontraron un nuevo camino de crecimiento y sostenibilidad. Al mejor estilo de experimentados navegantes, analizan las vías de rescate cuando los negocios se estancan o están cerca del naufragio. Su misión es facilitar la comprensión de esas dificultades e impulsar a los líderes empresariales a rescatar su capacidad de creación de valor. Además, ilustran cada etapa del proceso con siete emblemáticos casos reales de viraje. Enfrenta las tormentas organizacionales y aprende a convertirlas en grandes oportunidades de cambio que no solo salven a tu empresa de la quiebra, sino que reconstruyan su viabilidad hacia el futuro. ENGLISH DESCRIPTION A STRATEGIC TRANSFORMATION METHODOLOGY FOR COMPANIES FACING DIFFICULT TIMES.
Today's companies find themselves at high risk: economic uncertainty, loss of focus, tolerance for mediocre results, and lack of leadership make them increasingly vulnerable to crises. In Strategic Turnaround, international consultants Carlos, Guillermo, and Francisco share a proprietary method--rooted in Latin American corporate culture and tested in hundreds of family-owned businesses--that overcame adversity and discovered new paths toward growth and sustainability. Like seasoned navigators, they analyze rescue routes for businesses that have stalled or are on the verge of sinking. Their mission is to help leaders understand these difficulties and reignite their ability to create value. Each stage of the process is illustrated with seven emblematic real-world turnaround cases. Face organizational storms and learn to turn them into major opportunities for change--not only saving your company from bankruptcy, but rebuilding its long-term viability.
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