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Programados Para Resistir: La neurociencia sobre las causas de fracaso del cambio y un nuevo modelo para impulsar el éxito
Paperback
Business GeneralManagementSelf-Help
Publisher Price: $17.99
Publisher: 7th Mind Publishing
Published: Nov 19 2025
Pages: 234
Weight: 0.70
Height: 0.49 Width: 6.00 Depth: 9.00
Language: Spanish
Cada año el fracaso del cambio cuesta billones de dólares. Estamos biológicamente Programados para resistir el cambio; es la clave para nuestra sobrevivencia y el obstáculo que a menudo se pone en nuestro camino para cumplir nuestro potencial. Programados para resistir proveen nuevas formas de entender nuestra biologÃa y por qué los cambios fracasan, a pesar de nuestros mejores planes. La Dra. Andreatta sintetiza las últimas investigaciones en un nuevo modelo de cambio para aprovechar el poder de la neurociencia y muestra cómo crecer y liderar todo tipo de cambios.
Esta nueva edición incluye varios capÃtulos nuevos sobre los principales impulsores de los cambios y los problemas apremiantes que desafÃan las organizaciones de todos los tamaños, incluida la tecnologÃa y la inteligencia artificial (IA), el creciente impacto de la fatiga y el desgaste por el cambio, el medio ambiente, el cambio climático y, los cambios demográficos de la fuerza laboral que empujan a las organizaciones a orientarse más hacia un propósito. También incluye una sección muy amplia para ejecutivos y lÃderes senior con estrategias actualizadas para estos tiempos modernos.
Agregó un nuevo capÃtulo sobre fusiones y adquisiciones (FyA) después de entrevistar a varios ejecutivos que desempeñaron un papel central en algunos de los acuerdos más importantes de los últimos años con Nestlé, Microsoft, Amazon, Starbucks, T-Mobile, McDonnell Douglas y Cisco.
Este libro está organizado en siete secciones:
- Comenzaremos por comprender cómo se ve el cambio en las organizaciones de hoy en dÃa.
- A continuación, nos sumergiremos en la ciencia del cambio cerebral y por qué impulsa el miedo, la fatiga y el desgaste.
- A continuación, te presentaré el nuevo modelo de Change Quest(R) (Conquistar el Cambio(R)) que sintetiza todos los hallazgos en un marco eficaz que puedes aplicar a todo tipo de cambios.
- Esta sección ofrece consejos y estrategias para que los empleados naveguen con éxito por el cambio, asà como para los gerentes que son responsables de liderar a otros a través del cambio
- A continuación, exploraremos los cuatro grandes impulsores del cambio y cómo afectan a las organizaciones en las que trabajas, asà como a otras personas con las que te relacionas como cliente o miembro de la comunidad.
- Esta sección se centra en varias estrategias y las mejores prácticas para que los ejecutivos y los lÃderes preparen los factores que impulsarán el cambio en tu organización en los años venideros.
- Terminaremos con algunas reflexiones finales sobre el cambio, ustedes sintetizarán sus viajes de aprendizaje y compartiré mis agradecimientos, asà como las referencias de cada estudio que menciono.
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