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Negociación estratégica
Paperback
Publisher Price: $27.95
ISBN13: 9781524318352
Publisher: Ebl Books
Published: Apr 18 2023
Pages: 320
Weight: 0.95
Height: 0.87 Width: 6.00 Depth: 9.00
Language: Spanish
Negociación Estratégica es un libro dirigido a estudiantes y profesionales interesados en el tema de la negociación avanzada. Su objetivo es proporcionar a estos negociadores análisis más profundos, enfoques mejor estructurados, ideas y conocimientos adicionales y estrategias más avanzadas para negociar hábilmente, mediante la compilación de ideas útiles formuladas por el grupo de eruditos en cuyo aporte, de una manera u otra, se ha basado en la obra fundacional Obtenga el sà (Getting to Yes).
Se enfoca desde lo práctico, por fases, de manera progresiva, que proporcionan al lector una caja de herramientas con conceptos eficaces -algunos básicos, otros intermedios y otros bastante avanzados- para superar las dificultades que surjan en una negociación.
Está diseñado para ayudar a los negociadores a planificar una estrategia que les proporcionará la mejor posibilidad de lograr una resolución favorable.
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