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Lanza: EMPRENDE DESDE CERO: Crea tu Startup en menos de 6 meses y empieza a vender
Paperback
Series: Emprende A Conciencia: Hoja de Ruta de una Startup, Book 1
ISBN13: 9781672225205
Publisher: Independently Published
Published: Dec 10 2019
Pages: 236
Weight: 0.71
Height: 0.50 Width: 5.98 Depth: 9.02
Language: Spanish
Descripción del producto
Este libro te ahorrará mucho tiempo: serás conducido por un proceso fluido para recorrer el camino desde la idea innovadora hasta obtener las primeras ventas.
- OlvÃdate de las metodologÃas existentes y pasa a la acción.
- Identificarás qué tarea hacer y cómo abordarla en cada momento.
- Aprende cuándo aplicar más de 50 herramientas imprescindibles para lanzar una startup.
El verdadero desafÃo para el emprendedor es abordar las acciones adecuadas para conseguir avanzar en el menor tiempo y esfuerzo. Diana propone una forma ágil de combinar entre sà las metodologÃas y herramientas de Design Thinking, Lean Startup (customer development), métodos ágiles (Scrum, Kanban) y Growth Hacking. Este método ha sido validado previamente en programas de aceleración o de innovación abierta tales como Acciona Open Innovation o Cuatrecasas Acelera.
BiografÃa
Diana Pottecher tiene más de 25 años de experiencia en investigación, innovación y estrategia. Ha sido tutora y ponente en varios programas de aceleración e innovación abierta para empresas como Cuatrecasas, AON, SEK, Cruzcampo o Acciona. Escribe propuestas del instrumento SME del programa de innovación H2020 de la Comisión Europea. Además, imparte clases de innovación y estrategia en varias universidades de prestigio en España como lo son la EAE Business School o en la Universidad Camilo José Cela (UCJC).
CrÃticas
Me ha encantado, es un manual ideal tanto para todo aquel que quiere emprender como para los que ya sabemos de qué va esto. Por ejemplo, la sección donde se habla de cómo definir tu modelo de negocio me ha ayudado a recordar cosas que tenÃa completamente olvidadas. - Pablo Ortuño Salmerón, CTO de BuscoExtra
Excelente el libro! Con historias reales, conceptos teóricos explicados muy claros y el apartado de Ahora te toca a ti es fundamental para llevar todo a la práctica. El módulo que más me ha gustado ha sido el de Compañeros Perfectos. - Victoria Vila, Consultora de innovación, especialista en emprendimiento cientÃfico de la Incubadora Khem en Polo Tecnológico de Pando, Uruguay
Con un enfoque práctico, concentra y sintetiza todo lo que un emprendedor debe saber, y le guÃa de principio a fin ahorrándole tiempo y desperdicio de recursos. Años de metodologÃa Lean aplicadas en este libro!. - Marc Chinarro, CEO y fundador de AVIAZE(R)
El libro me gustó muchÃsimo, se entiende, es ágil y, sobre todo, muy didáctico. Me encanta la sección Ahora te toca a ti como llamada a la acción imprescindible luego de cada nueva información. - Karina Andrea Cavalli, Advanced Bioenergetic Coach, Argentina
Gracias a ti entendimos el significado de lo que implica diseñar y empaquetar un producto, aunque no sea fÃsico!. - Sandra Magro Ruiz, COO de Creando Redes
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