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ImagologÃa: La Ciencia de la Imagen / Imagology: The Science of the Image
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ISBN10: 607385692X
ISBN13: 9786073856928
Publisher: Aguilar
Published: Jan 20 2026
Pages: 352
Weight: 1.40
Height: 1.03 Width: 5.84 Depth: 8.99
Language: Spanish
ISBN13: 9786073856928
Publisher: Aguilar
Published: Jan 20 2026
Pages: 352
Weight: 1.40
Height: 1.03 Width: 5.84 Depth: 8.99
Language: Spanish
Para crear una imagen pública se necesita algo más que corazonadas... se necesita saber! Por esta razón, esta edición actualizada de ImagologÃa es mucho más que un libro: es el fundamento académico del plan de estudios de la MaestrÃa en IngenierÃa en Imagen Pública, programa pionero a nivel mundial que ha formado a más de cien generaciones de Consultores en Imagen Pública. Y lo mejor de todo es que se presenta de una forma tan accesible y aterrizada, que hará que te enamores y beneficies de una de las ciencias más apasionantes en la actualidad. Prepárate para adueñarte del saber cientÃfico necesario para diseñar, construir y mantener una imagen pública sólida y coherente, tanto a nivel personal como institucional. Imagen es percepción, y esa percepción puede construirse estratégicamente para cuidar el mayor patrimonio que puedes tener: tu reputación. A través de dieciocho capÃtulos --uno por cada asignatura de la maestrÃa--, esta obra te enseñará a: - Descubrir y respetar tu esencia para convertirla en una historia poderosa de posicionamiento.
- Comprender cómo funciona la percepción desde la psicologÃa y las neurociencias para sacarle el mayor provecho.
- Diagnosticar y construir reputaciones a través de metodologÃas comprobadas.
- Diseñar estÃmulos verbales y no verbales que generen coherencia y confianza en tus diferentes audiencias.
- Persuadir a través de estrategias de percepción construidas sobre las seis imágenes subordinadas a la persona o institución.
- Aplicar la ImagologÃa en negocios, marcas, productos, polÃtica, en tu vida cotidiana y branding personal Este es el libro que llenó el vacÃo académico global en torno a la ciencia de la imagen, y que ha sido adoptado como texto base en la institución académica más avanzada en el estudio de esta especialidad: el Colegio de Imagen Pública. Bienvenido al conocimiento que transforma percepciones. Bienvenido al mundo de la ImagologÃa. ENGLISH DESCRIPTION Creating a public image takes more than a hunch...It takes knowledge! This revised edition of Imagology is much more than a book: It's the foundation for the master's degree in public image engineering, a pioneering global program that has trained more than a hundred generations of public image consultants. Best of all, it is presented in a clear and accessible format that will make you a proponent and beneficiary of one of the world's most exciting new sciences. Get ready to master the scientific knowledge you need to design, construct and maintain a solid and coherent public image at both the personal and institutional levels. Image is perception, and perception can be structured strategically to cultivate the most important asset of all: your reputation. In eighteen chapters --one for each course in the master's program--this book will teach you to:
- Discover and respect your essence, transforming it into a powerful positioning story.
- Understand the psychological and neuroscientific foundations of how perception works, so that you can harness it to your benefit.
- Diagnose and construct reputations using proven methodologies.
- Design verbal and nonverbal stimuli for generating coherence and trust among different audiences.
- Persuade audiences using strategies based on the six subordinate images of individuals and institutions.
- Apply imagology in business, branding, products, politics and daily life. This is the book that filled the academic gap in image sciences and that has been adopted as a core text by the academic institution with the most advanced program in this specialty: the College of Public Image.
- Diagnosticar y construir reputaciones a través de metodologÃas comprobadas.
- Diseñar estÃmulos verbales y no verbales que generen coherencia y confianza en tus diferentes audiencias.
- Persuadir a través de estrategias de percepción construidas sobre las seis imágenes subordinadas a la persona o institución.
- Aplicar la ImagologÃa en negocios, marcas, productos, polÃtica, en tu vida cotidiana y branding personal Este es el libro que llenó el vacÃo académico global en torno a la ciencia de la imagen, y que ha sido adoptado como texto base en la institución académica más avanzada en el estudio de esta especialidad: el Colegio de Imagen Pública. Bienvenido al conocimiento que transforma percepciones. Bienvenido al mundo de la ImagologÃa. ENGLISH DESCRIPTION Creating a public image takes more than a hunch...It takes knowledge! This revised edition of Imagology is much more than a book: It's the foundation for the master's degree in public image engineering, a pioneering global program that has trained more than a hundred generations of public image consultants. Best of all, it is presented in a clear and accessible format that will make you a proponent and beneficiary of one of the world's most exciting new sciences. Get ready to master the scientific knowledge you need to design, construct and maintain a solid and coherent public image at both the personal and institutional levels. Image is perception, and perception can be structured strategically to cultivate the most important asset of all: your reputation. In eighteen chapters --one for each course in the master's program--this book will teach you to:
- Discover and respect your essence, transforming it into a powerful positioning story.
- Understand the psychological and neuroscientific foundations of how perception works, so that you can harness it to your benefit.
- Diagnose and construct reputations using proven methodologies.
- Design verbal and nonverbal stimuli for generating coherence and trust among different audiences.
- Persuade audiences using strategies based on the six subordinate images of individuals and institutions.
- Apply imagology in business, branding, products, politics and daily life. This is the book that filled the academic gap in image sciences and that has been adopted as a core text by the academic institution with the most advanced program in this specialty: the College of Public Image.
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