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Ideas Para Profesionales Que Piensan: Nuevas Consideraciones Sobre El Pensamiento Lateral Aplicadas a la Empresa / Lateral Thinking for Management
Paperback
Business GeneralGeneral PsychologySelf-Help
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ISBN13: 9786077471707
Publisher: Planeta Publishing
Published: Aug 27 2024
Pages: 424
Weight: 0.65
Height: 1.00 Width: 4.90 Depth: 7.40
Language: Spanish
Nuevas consideraciones sobre el pensamiento lateral aplicadas a la empresa.
Hace ya algún tiempo que Edward De Bono dio origen al famoso concepto de «pensamiento lateral , un concepto que ha merecido el reconocimiento oficial del Oxford English Dictionary. Tanto la necesidad del pensamiento lateral como los instrumentos de dicho pensamiento se basan firmemente en la lógica de la percepción, que es muy distinta de la lógica aristotélica y de la lógica usual. La lógica de la percepción es la lógica de los sistemas de información autoorganizados que Edward De Bono viene describiendo desde 1969.
Estas ideas tienen múltiples aplicaciones en la vida diaria y en muy variados ámbitos, pero el mundo de los negocios ha sido el que más se ha preocupado por ella. De ahà que los contenidos de este libro tengan una cierta inclinación hacia los temas empresariales. Asà que estas ideas están expuestas en términos generales y cualquier lector puede utilizar los hábitos y técnicas de pensamiento que aquà se describen.
ENGLISH DESCRIPTION
New considerations on lateral thinking applied to the company.
It has been some time since Edward De Bono gave rise to the famous concept of lateral thinking, a concept that has earned the official recognition of the Oxford English Dictionary. Both the necessity of lateral thinking and the instruments of lateral thinking are firmly based on the logic of perception, which is very different from Aristotelian logic and from the usual logic. The logic of perception is the logic of self-organizing information systems that Edward De Bono has been describing since 1969.
These ideas have multiple applications in daily life and in a wide variety of areas, but the business world has been the most concerned about them. Hence, the contents of this book have a certain inclination towards business issues. So these ideas are set forth in general terms and any reader can use the habits and techniques of thought described here.
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