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Gestión Universitaria Estratégica: La Biblia
Paperback
Business GeneralManagementCollege Guides
Publisher: Independently Published
Published: Jun 8 2026
Pages: 388
Weight: 1.98
Height: 0.80 Width: 8.50 Depth: 11.00
Language: Spanish
El libro es una obra robusta, de alta densidad técnica y académica, que propone una solución innovadora a un desafÃo central de las instituciones de educación superior (IES): cómo gestionar estratégicamente y demostrar su valor real ante la sociedad de manera medible y prospectiva. La combinación del Método de Formación de Escenarios del profesor Claudio A. Rojo con el Método de Valuation - Valor Real de las Organizaciones, asà como su aplicación práctica en un estudio de caso profundo en la UTFPR - Campus Toledo, confiere a la obra un carácter único y de elevada relevancia.
La obra recorre desde la concepción del método de formación de escenarios hasta la operacionalización de estrategias institucionales, con énfasis en indicadores de desempeño, atractivo de los programas académicos, perfil académico de los estudiantes y egresados, y el mapeo de fortalezas, debilidades, oportunidades y amenazas.
Además, el libro se destaca por:
Aplicar el método ROJO en la formulación estratégica;
Presentar una Matriz de Atractividad Institucional para la evaluación de programas académicos;
Discutir la valoración (valuation) de organizaciones basadas en el conocimiento, con foco en el capital intelectual;
Proporcionar indicadores para los activos de conocimiento en los cuadrantes humano, estructural, procesual y relacional;
Integrar herramientas como EVA, MVA, Flujo de Caja Libre y análisis financiero, aplicadas a la evaluación estratégica;
Proponer estrategias fundamentadas en cinco vectores crÃticos de gestión: imagen institucional, atractividad, calidad administrativa, redes organizacionales, e investigación y formación continua.
El contenido se estructura en capÃtulos interdependientes, con especial énfasis en:
MetodologÃa aplicada de planificación estratégica;
Diagnóstico institucional basado en datos reales;
Discusión sobre gestión de la calidad y valor agregado (GQVA).
Dirigido a gestores universitarios, investigadores en administración pública, economistas, planificadores institucionales y a todos aquellos comprometidos con la excelencia en la gestión educativa, este libro ofrece una base sólida para la toma de decisiones estratégicas sostenibles y fundamentadas en valor real.
Diferencial: La obra utiliza datos reales de la UTFPR-TD y los transforma en insumos para una modelización estratégica replicable en otras instituciones de educación superior, tanto públicas como privadas.
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