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Frases que Venden: Descubre cómo promocionar tus productos, atraer clientes y cerrar las ventas
Paperback
Publisher Price: $24.99
ISBN13: 9781640810655
Publisher: Lightning Source Inc
Published: Nov 18 2020
Pages: 366
Weight: 1.08
Height: 0.76 Width: 6.00 Depth: 9.00
Language: Spanish
Este clásico y exitoso libro de marketing y ventas del legendario Elmer Wheeler (alguna vez considerado el mejor vendedor del mundo) fue publicado originalmente en 1937. En su momento superó en ventas a todos los demás libros relacionados y sigue siendo muy buscado hasta el dÃa de hoy.
Este atemporal libro de ventas está repleto de consejos simples pero altamente efectivos para obtener resultados que aún funcionan mágicamente en nuestros dÃas. Esta edición viene enriquecida con acotaciones del Profesor Jaime Vicens Carrió de la Real Academia de Ciencias Económicas y Financieras de España.
Considerado uno de los mejores libros de marketing de todos los tiempos, con influencia probada en la publicidad y redacción de anuncios publicitarios, este libro de ventas muestra las frases reales que se experimentaron para hacer que la gente compre, para vender millones de productos, para triplicar las ventas de calzado, para incrementar ventas de aspiradoras, para vender miles de galones de combustible y los resultados que se obtuvieron.
El propósito que Wheeler persigue con esta obra es el de contribuir a que los vendedores puedan enriquecer su vocabulario profesional con aquellas palabras que, dotadas de una poderosa fuerza persuasiva, les permitan dominar francamente cualquier situación con que se enfrenten, por difÃcil que sea.
Descubrirá
- Cómo el presidente de la CompañÃa Bost Tooth Paste logró vender su dentÃfrico en droguerÃas y perfumerÃas.
- Cómo los vendedores de J. C. Penney lograron vender artÃculos de mejor calidad y en mayor cantidad a cada comprador con tan sólo pronunciar una frase oportuna en el momento oportuno.
- Cómo un hombre al que le costó cincuenta años hallar una frase contrastada de venta con la necesaria fuerza para vencer los reparos tÃpicos del comprador pudo finalmente encontrar once palabras que vendieron centenares de libras de tabaco para pipa.
- Cómo tomar la temperatura del cliente
- Estrategias probadas por empresas y compañÃas hoy exitosas
- Decenas de historias reales de vendedores que pusieron en práctica estas estrategias y sus resultados
- Y mucho más!
También le muestra cómo crear sus propias frases poderosas, basadas en el conocimiento adquirido por ejemplos de la vida real. Este clásico es imprescindible para cualquier persona que realmente desee obtener resultados de sus ventas, marketing, cartas de ventas y vender usando el e-commerce.
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