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Empresa, empresariedad y comunicación mercantil
Hardcover
Series: Ciencias Sociales En Abierto, Book 3
ISBN13: 9783631915899
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Published: Feb 27 2025
Pages: 468
Weight: 1.75
Height: 1.19 Width: 6.00 Depth: 9.00
Language: Spanish
Empresa es 'lo emprendido', a lo que hay que entrar (em) en el inicio (pre) para alcanzar algo (hender) y supone la base del sistema económico mundial. El emprendedor o empresario es el motor de este sistema económico que hunde sus raÃces en las primeras sociedades civilizadas.
Dada la complejidad de nuestro mundo globalizado, las empresas actuales han de sortear muchos escollos en su viaje hacia el éxito. En estas páginas se analizan las múltiples facetas que rodean al hecho empresarial, entendiendo que el pequeño negocio o la gran multinacional son realidades distintas de una misma naturaleza.
La Academia, siempre atenta a los cambios y necesidades sociales, enfoca, con especial atención en este texto, su microscopio analÃtico sobre el área de la comunicación mercantil, pues lo que no se comunica no existe, como bien indicó Marshall McLuhan y, como también saben los mercadotecnas con Ramón Freixa a la cabeza, si tú no dices quién eres, otros dirán quién no eres. Ambas situaciones son totalmente lesivas para cualquier empresa, sin duda, pero libros como el presente suponen un ejercicio de reflexión que induce a la acción correcta.
La calidad exigible a toda obra cientÃfica, y este libro la satisface cumplidamente, viene certificada por el hecho de que lo aquà plasmado deriva de una doble revisión por pares ciegos (peer review) lo que garantiza su nivel de excelencia académica irrefutable. Además de esta fórmula a priori, este texto queda públicamente expuesto ante los expertos al juicio a posteriori, por el que cualquier lector puede refutar lo aquà escrito aportando la carga de la prueba.
Nuestro Comité Editorial, cuyos miembros encabezan las presentes páginas, está compuesto por más de 200 doctores pertenecientes a más de 40 Universidades internacionales, expertos en los variados campos tratados en estas investigaciones.
El presente libro está auspiciado por el Fórum Internacional de Comunicación y Relaciones Públicas (Fórum XXI), la Sociedad Española de Estudios de la Comunicación Iberoamericana (SEECI) y el Grupo Complutense (n 931.791) de Investigación en Comunicación Concilium.
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