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La Dirección Estratégica en la Empresa Hotelera: Cómo crear valor y ventajas competitivas en la empresa hotelera
Paperback
ISBN13: 9781076799999
Publisher: Independently Published
Published: Nov 27 2019
Pages: 472
Weight: 1.38
Height: 0.95 Width: 6.00 Depth: 9.00
Language: Spanish
El sector hotelero presenta particularidades y retos estratégicos que requieren una aproximación diferente a la que se presenta en la literatura clásica y que configura una Dirección Estratégica de la Empresa Hotelera de carácter muy especÃfico.
Si usted es responsable de mantener su empresa hotelera en funcionamiento y de que el negocio sea rentable, en este libro encontrará los medios para resolver muchos de los problemas y retos estratégicos a los que se enfrenta cotidianamente:
- Cómo y porqué algunos Directivos Hoteleros son capaces de ver las oportunidades que presenta el Entorno y otros no lo son?
- Quiénes son nuestros clientes y cómo les afectan los cambios en el Entorno?
- Podemos conseguir más ingresos en los mercados existentes o debemos explorar nuevos mercados?
- Cómo decidiremos si nuestra empresa hotelera se concentrará en un solo negocio o se diversificará en diferentes negocios?
- Cómo vamos a competir en segmentos de mercado especÃficos para conseguir una ventaja competitiva sobre nuestros competidores?
- Cómo seleccionaremos las Estrategias Competitivas que crearán más valor a largo plazo?
- Cómo asignaremos nuestros recursos y capacidades a las Estrategias Competitivas seleccionadas para conseguir ventajas competitivas?
- Cómo se relacionan nuestros objetivos con nuestras Estrategias Competitivas y con las Competencias Centrales y la estructura organizativa necesarias para ejecutar esas estrategias?
Este libro contiene la información y los conocimientos indispensables para:
- Utilizar los modelos, las herramientas y las técnicas más adecuados para el análisis y el diagnóstico de las tendencias y los retos estratégicos actuales y futuros del sector hotelero, y para la formulación de estrategias competitivas sostenibles a largo plazo.
- Desarrollar las competencias y habilidades que les permitirán pensar de manera estratégica sobre la formulación y la ejecución de estrategias que creen valor y ventajas competitivas para su empresa hotelera.
- Aplicar las herramientas de análisis y toma de decisiones estratégicas a su propio hotel, para mejorar su posicionamiento competitivo.
- Adquirir los conocimientos y ejercitar las competencias necesarias para asumir posiciones de liderazgo en su empresa hotelera.
- Comprender los conceptos e ideas clave de la Dirección Estratégica, a partir del estudio de casos de empresas del sector hotelero.
Este libro va dirigido a lectores que ya posean cualificaciones o experiencia en la dirección y la gestión hotelera, y que tengan que enfrentar, desde una perspectiva informada, los dilemas y los retos estratégicos a los que se enfrenta el sector hotelero internacional más allá de la gestión de las operaciones cotidianas.
De manera más especÃfica, va dirigido aa la Alta Dirección de Empresas y Cadenas Hoteleras: Consejo de Administración, Director General, Director de Finanzas, Director Comercial, Director de Operaciones, Director de Relaciones Públicas, Director de Recursos Humanos y Gerente General,
También a Estudiantes de Programas de Postgrado y de Educación Ejecutiva sobre Dirección y Gestión Hotelera, Turismo y Dirección y Gestión de Empresas TurÃsticas.
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