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Dilema De Los Innovadores (Nueva Edición): Cuando Las Nuevas TecnologÃas Pueden Hacer Fracasar A Las Grandes Empresas
Paperback
ISBN13: 9789878358994
Publisher: Ediciones Granica
Published: Feb 7 2022
Pages: 368
Weight: 0.97
Height: 0.76 Width: 5.83 Depth: 8.27
Language: Spanish
El dilema de los innovadores presenta una serie de principios para lograr capitalizar el fenómeno de la innovación disruptiva. Estos principios ayudarán a los managers a determinar en qué ocasiones resulta más adecuado no escuchar a sus clientes y cuándo invertir en el desarrollo de productos de escaso rendimiento que proporcionen inicialmente márgenes reducidos.
Es imposible no apreciar la huella de Christensen en el éxito de empresas como Uber o Netflix, y representa a su vez una suerte de biblia para muchos de los ejecutivos y emprendedores de Silicon Valley.
Era el único libro sobre negocios que Steve Jobs tenÃa en su biblioteca y recomendaba leer. Reed Hastings, fundador de Netflix, utilizó los preceptos del libro de Christensen con su equipo. Jeff Bezos, fundador de Amazon, insta siempre a sus ejecutivos a leer El dilema de los innovadores y su secuela, La solución del innovador, también publicada por Granica. El fundador de Intel, Andy Grove, dijo en 1997 que este libro era el más importante que habÃa leÃdo en diez años. La revista The Economist lo señaló como uno de los seis mejores libros de management jamás escritos.
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