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Cultura del contenido: Método organizativo para mejorar tu empresa
Paperback
Series: Contenidos Para Empresas
ISBN13: 9788409295913
Publisher: Eva Sanagustin Fernandez
Published: Apr 10 2021
Pages: 184
Weight: 0.56
Height: 0.39 Width: 6.00 Depth: 9.00
Language: Spanish
Tener una cultura del contenido consiste en incorporarlos al dÃa a dÃa de la empresa, como un recurso de valor. También significa aplicar la cultura empresarial a todos los contenidos que se generan para darles coherencia sin importar el departamento que los hace.
En este libro encontrarás todo lo que necesitas saber para desarrollar e implementar una cultura del contenido que te llevará a mejorar tu empresa para vender más. Está dirigido a todos los que utilicen contenidos, sea cual sea su departamento o cargo.
Estructura del libro
Cultura del contenido está dividido en tres partes y cada capÃtulo está dedicado a un departamento.
En la primera parte nos centraremos en conocer bien a tu marca (branding, experiencia de cliente), la segunda está dedicada a transmitir a tu audiencia quién eres (marketing, comunicación, ventas, atención al cliente) y la tercera se centra en la organización interna de la empresa (RRHH, departamento de contenidos).
Todos los capÃtulos siguen la misma estructura: partiremos de una situación en la que los contenidos se mencionan de pasada, a un escenario en el que son protagonistas. Después, en la parte práctica, tendrás los pasos a seguir para que los contenidos brillen en cada área y una lista de tareas para que te sea fácil seguirlos. Al final de cada capÃtulo, encontrarás pistas para poder medir los resultados y asà probar que los contenidos funcionan en las diversas áreas implicadas.
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