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Creación de Modelos de Negocio de éxito basados en Blockchain: Forma parte de la Nueva Revolución basada en la Cadena de Bloques
Paperback
Series: Tendencias, Book 2
ISBN13: 9781718053373
Publisher: Independently Published
Published: Aug 5 2018
Pages: 78
Weight: 0.28
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Spanish
La revolución más temprana que ha experimentado la humanidad fue la aparición del fuego, el origen de una evolución imparable que nos ha llevado hasta los últimos avances tecnológicos. Sin embargo, en el camino, hemos experimentado tres revoluciones industriales relevantes.Hoy, en pleno siglo XXI, estamos asistiendo a la que podrÃa ser la cuarta revolución industrial, caracterizada por la aparición de un conjunto de tendencias tecnológicas que permitirán digitalizar la industria y llevarla a un nivel de máxima automatización.
Atendiendo a datos de los analistas de mercado, una de las tendencias tecnológicas de la Industria 4.0 que se estima pueda tener mayor impacto en la transformación de la sociedad es la cadena de bloques. Pero qué es el blockchain? La cadena de bloques es una tecnologÃa que permite interactuar entre los usuarios sin necesidad de intermediarios, garantizando la confidencialidad, autenticidad e integridad de las transacciones.
Hay razones que justifican el optimismo de los analistas. En los últimos años, han aparecido nuevos modelos de negocio exitosos basados en plataformas que conectan directamente a los usuarios para hacer negocios. Pensemos, por ejemplo, en Uber. Los analistas creen que es el momento de dar un paso adelante y eliminar a los intermediarios, es decir, de conectar directamente a conductores y usuarios. Las tecnologÃas blockchain nos permitirán suprimir la intermediación mediante su capacidad de garantizar la integridad de las transacciones. La tecnologÃa está lista, y el mercado quiere desarrollar los nuevos modelos de negocio que empiezan a vislumbrarse. De hecho, uno de los últimos informes sobre esta tecnologÃa nos habla de un mercado de tamaño cercano a los 700 millones de dólares en el 2017, que puede alcanzar los 60.000 millones de dólares si blockchain se convierte realmente en la palanca que permita desplegar nuevas soluciones de soporte a la economÃa mundial.
Excitante, no? Te imaginas capturar un porcentaje de esas inversiones con una nueva startup? Seguro que sÃ. Pues este es el objetivo principal de este libro: explicarte de forma muy práctica los conceptos clave de Blockchain, junto con el método necesario para crear modelos de negocio de éxito basados en dicha tendencia tecnológica.
Para ello, en la primera parte del libro, te presentaré una visión detallada de blockchain incluyendo un caso práctico de generación de un modelo de negocio soportado en esta tecnologÃa. Hablaremos, en concreto, sobre qué son los bloques y como su integración permite generar una base de datos distribuida que garantiza la seguridad de cualquier tipo de transacción.
A continuación, te explicaré las perspectivas de evolución de la cadena de bloques.
Finalmente, trabajaremos de forma práctica el método Canvas, una herramienta de desarrollo de modelos de negocio que integra toda la información necesaria para describir cómo las empresas crean, entregan y capturan valor. Esta herramienta nos permitirá desarrollar modelos de negocio de éxito y validar su viabilidad económica y operativa.
A qué esperas, estás listo para convertirte en uno de los lÃderes de la Nueva Revolución soportada en la Cadena de Bloques?
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