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Cómo hacer prensa: Domine los secretos para aparecer en los medios
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ISBN10: 9877614812
ISBN13: 9789877614817
Publisher: Urano Pub Inc
Published: Aug 30 2018
Pages: 150
Weight: 0.39
Height: 0.35 Width: 5.25 Depth: 8.00
Language: Spanish
ISBN13: 9789877614817
Publisher: Urano Pub Inc
Published: Aug 30 2018
Pages: 150
Weight: 0.39
Height: 0.35 Width: 5.25 Depth: 8.00
Language: Spanish
En esta obra encontrará los secretos profesionales de las relaciones públicas para transmitir sus noticias y aparecer en los medios. Aprenderá las llaves de la comunicación externa: cómo difundir sus noticias y mantener una relación eficaz con los medios, el valor de los vÃnculos, el impacto de las nuevas tecnologÃas, y múltiples recursos prácticos de aplicación inmediata.Incluye: -Cómo convertir su tema en una noticia-Cómo construir una base de datos de medios y periodistas-Las 15 claves para redactar una información de prensa (publicity, en ciertos paÃses)-Cómo hacer un lanzamiento de producto-Cómo trabajar la difusión en las redes socialesEn esta nueva obra, que pertenece a su colección Comunicación y Ventas, best-seller en Sudamérica, Daniel Colombo, referente internacional en coaching ejecutivo, conferencista internacional, comunicador y autor de docenas de libros y best-sellers, vuelca en Cómo hacer prensa su conocimiento y experiencias de más de treinta años asistiendo a más de dos mil quinientos clientes y un millón de personas de todo tipo de sectores, incluyendo empresas del Fortune 500.www.danielcolombo.com
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