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Branding: Una guÃa esencial sobre el Brand Storytelling y para hacer crecer su pequeña empresa usando el marketing de los medios sociales y las táctic
Hardcover
AccountingBusiness GeneralMarketing
Publisher Price: $34.99
ISBN13: 9781954029385
Publisher: Primasta
Published: Dec 9 2020
Pages: 270
Weight: 1.17
Height: 0.63 Width: 6.00 Depth: 9.00
Language: Spanish
Si usted quiere descubrir cómo crear una percepción fuerte y positiva sobre su negocio o causa, entonces debe seguir leyendo...
Dos manuscritos en un libro:
- Branding: Lo que necesita saber acerca de la construcción de su marca personal y el crecimiento de su pequeña empresa utilizando el marketing en redes sociales y las tácticas de guerrilla Offline
- Narración de historias: Domine el arte de contar una excelente historia con fines de hablar en público, crear una marca en las redes sociales, generar confianza y ventas
En un mercado dominado por los conglomerados, donde la competencia entre las pequeñas empresas está en su apogeo.
El branding es una forma de que las empresas lleguen a la cima, además de que ayuda a mejorar sus operaciones.
Está bien si de repente usted se siente abrumado por las casi infinitas técnicas de branding disponibles.
Afortunadamente para usted, este libro está aquà para dejar las cosas claras en cuanto a lo que a branding se refiere.
Este libro recoge años de experiencia, y está escrito para permitir a un completo principiante comprender cómo las compañÃas más poderosas y las pequeñas empresas manejan su branding.
Algunos de los temas y preguntas cubiertos en la primera parte de este libro incluyen:
- Aprenderá a iniciar una campaña de branding de la A a la Z
- Averiguara cómo evitar las trampas más comunes del branding
- Echará un vistazo a los secretos de branding de las marcas más exitosas
- Descubrirá cómo determinar qué tipo de branding es el más adecuado para casi cualquier negocio
- Encontrara nuevas formas que le permitirán integrar más de un método de branding en una campaña
- Detectará dónde está exactamente el problema en su campaña de branding
- Aprenderá a enfrentar mejor a sus competidores cuando se trate de una guerra de marcas
Descubra cómo dominar el arte de narración de buenas historias en público, en las redes sociales y en la vida real...
Es capaz de narrar una historia que le resulte significativa para convencer a los demás?
Tiene usted un negocio que necesita publicidad?
Cómo puede encontrar y contar historias que tengan un impacto?
Algunos de los temas y preguntas cubiertos en la segunda parte de este libro incluyen:
- Consejos de siete expertos en narración de historias
- Los factores fundamentales que hay que conocer al crear una historia
- Cómo el hecho de lanzarse de cabeza puede perjudicar a su historia o el valor de su marca
- Los mitos comunes sobre hablar en público cuando se narra una historia
- Los elementos necesarios para transformar una historia buena en una historia grandiosa
- Cómo puede evitar los principales errores al narrar una historia, como el mal uso de las herramientas de marketing
- Fantásticos trucos, que incluyen la narración de historias de forma inmersiva y la expansión de sus recursos
- Cómo trabajar con los medios modernos para situarse en el futuro del arte de narrar historias
Utilice esta guÃa de narración de historias como una base sólida para cambiar la forma en la que narra sus historias.
Podrá crear excelentes historias para poder alcanzar sus objetivos en los negocios y en la vida.
Los ejemplos ofrecidos son de algunos de los más grandes oradores del mundo, narradores de historias, con el asesoramiento de los principales expertos.
Obtenga este libro ahora para aprender más acerca del branding!
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