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Brand Identity Breakthrough / Desarrollando la Identidad de Marca: How to Craft Your Company's Unique Story to Make Your Products Irresistible / Cómo
Hardcover
ISBN13: 9781945884474
Publisher: Identity Publications
Published: May 22 2018
Pages: 280
Weight: 1.20
Height: 0.69 Width: 6.00 Depth: 9.00
Language: Spanish
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd?
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.
Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof.
In Brand Identity Breakthrough, you will learn...
-How to incorporate a unique selling proposition into your branding
-The best methods for selling products to customers as a small business
-How to use business storytelling to sell products in both physical and online marketplaces
Tiene tu negocio una historia que contar? DeberÃa! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. Destaca la tuya entre el montón?
Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Desarrollando la Identidad de Marca, tú y tu pequeña empresa aprenderas cómo desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiéndote en una marca y en una empresa irremplazable.
Tanto si diriges una empresa en crecimiento como si justo ahora estás empezando, Desarrollando la Identidad de Marca te ofrecerá una manera más inteligente de pensar en el flujo de desarrollo del producto, el branding, la estrategia de brand mapping, y la generación del modelo de negocio. Con una lógica demostrada y bien organizada, te pondrá en el camino para vender más (y a precios más altos), ofreciendo a los clientes exactamente lo que quieren y enviando tus beneficios por las nubes.
En Desarrollando la Identidad de Marca, aprenderás...
- Cómo incorporar una propuesta de venta única a tu branding
- Los mejores métodos para vender productos a los clientes como pequeña empresa
- Cómo usar las historias de negocios para vender productos en los mercados fÃsico y online
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