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ADN Empresarial: Un modelo de Planeamiento Estrategico para la Evolucion Empresarial
Paperback
Publisher: Independently Published
Published: Feb 20 2026
Pages: 126
Weight: 0.39
Height: 0.27 Width: 6.00 Depth: 9.00
Language: Spanish
Por qué algunas organizaciones evolucionan con naturalidad mientras otras se estancan, se fragmentan o se desgastan?
La respuesta no la encontré en manuales de estrategia ni en modelos de gestión. La encontré en la biologÃa. En la forma en que la vida se organiza, se adapta, se protege y se transforma. En la elegancia del ADN, esa molécula que contiene la información esencial de cada ser vivo.
Una identidad profunda que determina cómo piensan, cómo deciden y cómo evolucionan. Y descubrà que, al igual que en la biologÃa, ese ADN puede fortalecerse, mutar, deteriorarse o regenerarse.
Este libro es el resultado de ese descubrimiento.
Es una sÃntesis de experiencias, conversaciones, aprendizajes y acompañamientos a lÃderes que buscan evolucionar sin perder su esencia. Es un puente entre ciencia y humanidad, entre estrategia y cultura, entre pasado y futuro.
Mi intención no es ofrecer un método rÃgido, sino un marco vivo.
Un marco que permita a cada organización encontrar su propio camino evolutivo.
Si este libro logra que una empresa se mire con más honestidad, que un lÃder tome una decisión con más conciencia, o que una familia empresaria encuentre claridad en medio de la complejidad, entonces habrá cumplido su propósito.
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