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Los 10 Pecados Capitales del Marketing / Ten Deadly Marketing Sins
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ISBN13: 9786075693033
Publisher: Planeta Pub
Published: Nov 22 2022
Pages: 176
Weight: 0.26
Height: 0.50 Width: 4.90 Depth: 7.40
Language: Spanish
Todo el saber del padre del marketing reunido en un único y práctico volumen
Tal como dijo en una ocasión David Packard, cofundador de Hewlett Packard, el marketing es demasiado importante como para dejarlo sólo en manos del departamento de marketing . Por ello, independientemente de la función que desempeñemos en nuestra empresa o en nuestro propio negocio, todos debemos saber algo de marketing.
Y para saber algo de esta temática, qué mejor que leer a Philip Kotler -reconocido por todos como el padre de esta disciplina-, quien en este volumen sintetiza todo su saber recogido en numerosos libros y miles de artÃculos. En definitiva, éste es el libro que debes leer si sólo vas a leer un libro sobre marketing.Also from
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