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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Paperback
ISBN13: 9780762404018
Publisher: Vass, Inc.
Published: Aug 31 1998
Pages: 240
Weight: 0.52
Height: 0.64 Width: 5.49 Depth: 6.95
Language: English
Clients don't want to decipher technical details-they want to know how your solution benefits them. Discover how to translate your knowledge into decision-ready insights that make buying easy. You struggle to defend your price.
Too many companies let the market dictate pricing, leading to unnecessary discounts. With the right strategy and a unique value story, price becomes just another part of the conversation-not a deal-breaker. You think this doesn't apply to you.
Success is easy in a booming market. But when conditions shift, poor positioning can be fatal. Learn how to think like your clients and increase your revenue by 25% to 100%-even in tough times. If you're ready to stop competing on price and start winning on value, this book is your roadmap.
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