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Social Psychology of Consumer Behavior

Social Psychology of Consumer Behavior

Paperback

Series: Frontiers of Social Psychology

MarketingGeneral PsychologyIsrael & Palestine History

ISBN10: 1138882941
ISBN13: 9781138882942
Publisher: Psychology Press
Published: May 21 2015
Pages: 406
Weight: 1.24
Height: 0.84 Width: 5.97 Depth: 8.98
Language: English
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

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Wänke, Michaela

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