Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Media Marketing

Social Media Marketing

Lippmann, Mario

Paperback

Marketing

ISBN10: 6630190556
ISBN13: 9786630190557
Publisher: Our Knowledge Publishing
Published: Jun 19 2026
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: English
Traditional marketing methods in magazines, radio and television are becoming increasingly ineffective. Whether in the form of commercial breaks or advertisements, more and more consumers are trying to avoid such advertising messages. These days, hardly any consumer is still able to process the daily deluge of advertising messages. Television is increasingly being supplanted by the internet, and both advertisers and the advertising industry need to be persuaded to rethink their approach. The search for ways to counteract this trend has led to new marketing strategies, such as guerrilla or viral marketing, with the latter arguably being the most significant at present. To make use of these new forms of marketing, in today's Web 2.0 era, the one-way 'sender-receiver model' of the 20th-century mass media has been replaced by social media.

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