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Social Innovation for Business Success: Shared Value in the Apparel Industry
Paperback
Series: Bestmasters
ISBN13: 9783658054601
Publisher: Springer Gabler
Published: Mar 27 2014
Pages: 99
Weight: 0.34
Height: 0.27 Width: 5.83 Depth: 8.27
Language: English
Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.
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