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Social and Psychological Dynamics in Business, Volume I: Market and Consumer Perspectives

Social and Psychological Dynamics in Business, Volume I: Market and Consumer Perspectives

Hardcover

Series: Palgrave Studies in Cross-Disciplinary Business Research, in

Business GeneralMarketingGeneral Psychology

PREORDER - Expected ship date December 13, 2026

ISBN10: 3032305993
ISBN13: 9783032305992
Publisher: Palgrave MacMillan
Published: Dec 13 2026
Pages: 285
Language: English
In an era of rapid digitalisation, globalisation, and societal change, understanding markets requires more than economic rationality. This first book in a two-volume set brings together cutting-edge research that illuminates how social, behavioural, and psychological forces shape consumer decision-making, market dynamics, and strategic outcomes across industries and cultural contexts.

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Marketing