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SMEs in an Era of Globalization: International Business and Market Strategies

SMEs in an Era of Globalization: International Business and Market Strategies

Hardcover

EconomicsMarketingGeneral Political Science

ISBN10: 1137575700
ISBN13: 9781137575708
Publisher: Palgrave Pivot
Published: Nov 24 2016
Pages: 138
Weight: 0.73
Height: 0.38 Width: 5.83 Depth: 8.27
Language: English
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels.

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