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Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Hardcover
Business GeneralInvesting & FinanceManagement
ISBN13: 9781787437982
Publisher: Emerald Pub Ltd
Published: Feb 5 2018
Pages: 320
Weight: 1.15
Height: 0.90 Width: 6.10 Depth: 9.10
Language: English
But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving ecosystems - think biology, not machinery. Today, strategy must embrace complexity or die. Recognizing markets as complex adaptive systems spells strategic implications. Notably, as markets are partly socially constructed, they can be reconstructed. And while they cannot be predicted or controlled, they can be influenced.
Nenonen and Storbacka weave these three strands together into a cohesive strategic framework - Strategies for Market Shaping. Market shaping strategies acknowledge that much of firm performance is explained by the markets where a firm operates. Crucially, strategic choices go beyond market selection, entry and exit; firms should actively seek to adapt the market to the firm instead of the firm to the market, and open up untapped value in the process.
Market shaping is not new. What is new is systematizing an actionable framework for understanding and shaping markets. And the good news: It does not take market power and resources, or intuitive genius, to shape markets to your own benefit. SMASH offers tangible strategies that savvy market shapers of any size can implement, making it a must-read.
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