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Smart Globalization: Designing Global Strategies, Creating Global Networks
Paperback
Series: Mit Sloan Management Review, Book 6
Business GeneralManagementGeneral Political Science
Publisher Price: $32.95
ISBN13: 9780787965327
Publisher: Jossey-Bass
Published: Feb 28 2003
Pages: 384
Weight: 1.14
Height: 1.01 Width: 6.02 Depth: 9.04
Language: English
Geschrieben von den besten Experten auf dem Gebiet Globale Strategie und Globales Management.
Herausgegeben von den international anerkannten Autoritäten Anil Gupta und Eleanor Westney.
Der Band basiert auf topaktuellen Original Sloan-Artikeln, die tiefgreifend die verschiedenen Arten von Strategieanalysen, Unternehmensplänen und Management-Ansätzen untersuchen, die erforderlich sind, um den Kampf um die globale Führungsposition zu gewinnen.
Dieser Kampf muss behutsam ausgetragen werden, denn Globalisierung ist ein zweischneidiges Schwert.
Einerseits bietet die Globalisierung die potentiellen Vorteile einer gro en Marktarena, von Kosteneffizienz, und der Begegnung mit einer Vielzahl neuer Produkt- und Prozessideen.
Andererseits schafft sie aber auch ein grö eres Ma an externer und interner Komplexität und Ungewissheit.
Unter 'Smart Globalization' verstehen die Autoren die Fähigkeit eines Unternehmens, die wesentlichen Vorteile der Globalisierung einzufangen und dabei gleichzeitig Kosten und Risiken zu minimieren.
Hier lernen Sie, wie Sie diese Fähigkeit erwerben und erfolgreich in die Praxis umsetzen.
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