Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Small Company. Big World.: You, Too, Can Take Your Small Business Global

Small Company. Big World.: You, Too, Can Take Your Small Business Global

Frost, William H.

Paperback

Business GeneralManagementMarketing

ISBN10: 1626523770
ISBN13: 9781626523777
Publisher: Mill City Pr Inc
Published: Oct 3 2013
Pages: 232
Weight: 0.76
Height: 0.53 Width: 6.00 Depth: 9.00
Language: English
Few books exist that have been written for SMEs (Small and Medium Enterprises) by practitioners. This is one. The author has worked with close to 500 SMEs over the past 30 years. The book is dedicated to those SMEs who are curious about internationalizing their business. There are millions of SMEs, especially in large countries like the USA that are not international but can easily manage to be so. The book will tell them why being international is a good thing for their business. But its aim is really to take them beyond this knowledge. Its aim is to make them international practitioners too. The book shows how SMEs can develop their business abroad in a practical, hands-on manner. It is written not for the academic world, but for people who need to act. This is a how-to book with clear guidelines and real cases. It is straightforward, irreverent and fun to read.

Also in

Marketing

View All