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Small and Medium-Sized Enterprises, and Business Uncertainty: Just Surviving or Thriving?
Hardcover
Series: Palgrave Studies in Global Entrepreneurship
ISBN13: 9789819948437
Publisher: Palgrave Macmillan
Published: Nov 29 2023
Pages: 235
Weight: 1.02
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations.
To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.
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