Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Simplify: How the Best Businesses in the World Succeed

Simplify: How the Best Businesses in the World Succeed

Koch, Richard
Lockwood, Greg
Marshall, Perry

Hardcover

Business GeneralManagement

Publisher Price: $24.95

ISBN10: 1599185997
ISBN13: 9781599185996
Publisher: Entrepreneur Press
Published: Oct 11 2016
Pages: 224
Weight: 1.35
Height: 1.30 Width: 6.10 Depth: 9.10
Language: English
Nearly all of the great success stories of the twentieth century--right up to the present day--are stories of simplifying.

Over the last 40 years Richard Koch has worked to uncover the simple principles and strategies behind every successful business. With the help of venture capitalist Greg Lockwood and supported by research from OC&C Strategy Consultants, Koch has uncovered the one uniting principle behind successful companies such as IKEA, the Boston Consulting Group, Honda, and Uber: Simplify.

Taking the principle one step further, Koch has identified that companies will either be price simplifiers--consider flying a budget airline stripped of all the extras that still takes you from point A to point B--or proposition simplifiers--such as Apple with their easy-to-use products for a large market willing to pay a premium.

In this book, Koch and Lockwood dissect case studies to share the secrets behind the great simplifiers of business. You'll learn how to:

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