• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Shopping 3.0: Shopping, the Internet or Both?

Shopping 3.0: Shopping, the Internet or Both?

Hardcover

Business GeneralManagement

ISBN10: 1409417646
ISBN13: 9781409417644
Publisher: Routledge
Published: Oct 28 2010
Pages: 226
Weight: 1.35
Height: 0.56 Width: 7.00 Depth: 10.00
Language: English
Customers don't come into a shop because they have to, because they have no choice; they enter voluntarily because it is practical, or attractive, or fun! Shops are not yet written off and retailers are not practising an ancient craft, but there is a lot that needs to be done. Drawing on extensive research, Cor Molenaar, one of Europe's leading authors on the intersection of marketing and technology, explores what modern shopping customers are looking for and what retailers (online, bricks and mortar or hybrid) can do to attract them. It is a must-have guide for retailers, IT and marketing professionals, and advertising agencies.

1 different editions

Also available

Also in

Management