Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Service Users as Sources for Innovation: An Empirical Study in the German Services Industry

Service Users as Sources for Innovation: An Empirical Study in the German Services Industry

Skiba, Florian

Paperback

Management

ISBN10: 3842326092
ISBN13: 9783842326095
Publisher: Bod - Books on Demand
Published: Sep 13 2010
Pages: 446
Weight: 1.74
Height: 0.90 Width: 7.44 Depth: 9.69
Language: English
Users are considered as important source for new service ideas and, therefore, as a vital impetus to the creation of innovative new services. Yet, little is known about how service companies manage user integration in the early stages of service development and which types of user qualify as source of service innovation. In this work we widen the knowledge base practitioners and scientists can build on when exploring which service users to integrate and how to increase the likelihood of generating attractive new service ideas. Based on empirical data from two complementary large scale surveys, we provide valuable new insights into the industrial practice of user integration in the German services industry and analyze the independent development contributions of Internet service users.

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