Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

Rahman, Muhammad Sabbir
Zaman, Mahmud Habib
Hossain, Afnan

Paperback

ManagementMarketing

Publisher Price: $120.00

ISBN10: 1522586881
ISBN13: 9781522586883
Publisher: Business Science Reference
Published: Dec 4 2018
Pages: 192
Weight: 0.75
Height: 0.41 Width: 7.00 Depth: 10.00
Language: English
The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs' customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

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