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The semiotic status of the stereotype in advertising

The semiotic status of the stereotype in advertising

Paperback

Marketing

ISBN10: 6208353939
ISBN13: 9786208353933
Publisher: Our Knowledge Publishing
Published: Dec 17 2024
Pages: 68
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
This research focuses on the use of stereotypes in advertising. It therefore lies at the crossroads of three transversal fields. On the one hand, the field of Cultural Studies as being cultural studies of social facts. On the other, the world of commercial communication and advertising marketing, without forgetting rhetoric, since this is an argumentative and persuasive discourse par excellence.

Also from

Malki, Noureddine

Also in

Marketing