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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Selling Latin America

Selling Latin America

Paperback

Business GeneralManagementGeneral Latin American History

ISBN10: 1023450909
ISBN13: 9781023450904
Publisher: Anson Street Press
Published: Mar 29 2025
Pages: 294
Weight: 0.91
Height: 0.62 Width: 6.14 Depth: 9.21
Language: English

Selling Latin America: A Problem in International Salesmanship; What to Sell and How to Sell It by William E. Aughinbaugh offers a fascinating glimpse into the world of international trade and commerce in Latin America. Originally published in the early 20th century, this historical text explores the intricacies of salesmanship and marketing strategies employed in the region.

Aughinbaugh delves into the challenges and opportunities presented by exporting to Latin American markets, providing insights into the specific needs and preferences of consumers. This book examines what goods were in demand and the most effective methods for engaging with potential customers.

A valuable resource for those interested in the history of international business, Selling Latin America provides a unique perspective on the cultural and economic factors that shaped commerce in the region. This meticulously prepared print republication allows readers to explore the historical context of sales and trade in Latin America and the enduring principles of successful international marketing.

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Aughinbaugh, William Edmund

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Management