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Seen by AI, Found by Customers: The Purpose-Driven Brand's Guide to Dominating the New Era of PR
Paperback
Investing & FinanceMarketingGeneral Computers
Publisher: Independently Published
Published: Nov 25 2025
Pages: 416
Weight: 1.22
Height: 0.93 Width: 6.00 Depth: 9.00
Language: English
Open ChatGPT right now. Search for best [your industry] or who makes [your product].
Did your brand appear?
If not, you're invisible at the exact moment potential customers have buying intent.
Here's what's happening: Google searches are down 25% year-over-year. AI searches are up 300%. And ChatGPT now has a buy button; meaning the customer journey has collapsed from research → compare → decide → purchase into just three clicks: question → AI recommendation → buy.
The game has completely changed. And 89-95% of AI citations come from earned media, not ads.
The Opportunity: Most Brands Are Sleeping on ThisTraditional PR strategies are becoming obsolete. SEO as you knew it is dying. But there's a massive window right now for brands that adapt quickly, to completely dominate their space before competitors wake up.
Heather Holmes, founder of Publicity For Good and veteran publicist with 700+ personal media features and 12,000+ client placements, has cracked the code on AI-era PR. She's taken everything she's learned from 13+ years building authority for purpose-driven brands and distilled it into a tactical, step-by-step system anyone can implement.
This isn't theory.
It's the exact blueprint her clients use to go from zero AI visibility to 15+ citations in 90 days, with measurable traffic increases of 240%+ and 3x qualified leads.Also in
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