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Seamless: Successful B2B Marketing, Selling, and Account Management
Paperback
Publisher Price: $37.99
ISBN13: 9781637424773
Publisher: Lightning Source Inc
Published: Jul 26 2023
Pages: 256
Weight: 0.76
Height: 0.54 Width: 6.00 Depth: 9.00
Language: English
A unique guidebook to B2B marketing and sales for practicing and aspiring managers.
In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing.
This unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and Dos and Don'ts lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you through the marketing, sales and account management process to business success.
Concise yet comprehensive, SEAMLESS delivers immediate benefit to aspiring and practicing managers.
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