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The Sales MBA: How to Influence Corporate Buyers
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ISBN13: 9781988025858
Publisher: Barlow Publishing
Published: Jul 14 2022
Pages: 216
Weight: 0.77
Height: 0.57 Width: 5.49 Depth: 8.37
Language: English
In today's competitive landscape, The Sales MBA offers a strategic advantage for sales professionals and knowledge workers alike. Learn how to navigate the complexities of corporate buying, enhance your business acumen, and become a trusted advisor. This book goes beyond traditional sales tactics, providing a framework to understand how companies compete, organizations evolve, and decisions are made.
- Develop a Strategist Mindset: Understand business fundamentals and connect your value to a company's path to success.
- Become a Change Agent: Navigate organizational dynamics and guide transformation within client organizations.
- Master Decision Architecture: Apply psychological principles to influence buying decisions and strengthen your sales approach.
The Sales MBA is your guide to building credibility, fostering trust, and achieving unparalleled success in the world of corporate sales. Douglas Cole, a seasoned sales leader and business school lecturer, shares insights and field experiences to transform your approach and elevate your influence. Perfect for sales professionals, business owners, and anyone looking to master the art of persuasion.
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