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Sales Engagement: How the World's Fastest Growing Companies Are Modernizing Sales Through Humanization at Scale
Hardcover
Publisher Price: $25.00
ISBN13: 9781119584346
Publisher: Wiley
Published: Mar 12 2019
Pages: 240
Weight: 0.90
Height: 0.90 Width: 6.00 Depth: 9.10
Language: English
Engage in sales--the modern way
Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.
This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
- Find common factors holding your sales back--and reverse them through channel optimization
- Humanize sales with personas and relevant information at every turn
- Understand why A/B testing is so incredibly critical to success, and how to do it right
- Take your sales process to the next level with a rock solid, modern Sales Engagement strategy
This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.
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