Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Roi Marketing.: The New Performance Standard

Roi Marketing.: The New Performance Standard

Turletti, Pablo

Paperback

Marketing

ISBN10: 1493759299
ISBN13: 9781493759293
Publisher: Createspace
Published: Mar 21 2014
Pages: 162
Weight: 0.50
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English

Marketers say that if a company stops marketing, it stops business. There is truth to this, but exactly how true is it for your company? How much marketing is too much? At what point is marketing money simply washing away?

These questions and more have plagued CFOs, CEOs, managers, controllers, and advertisers since the beginning of commerce. Now, you can replace those question marks with dollar signs. Pablo Turletti's ROI Marketing Matrix is specifically designed to break down a marketing effort's benefit to the company into hard cash. Controllers and CEOs can finally look over a campaign report and definitively see whether or not it cost more than it returned. This credible, reliable process applies to most projects, programs, disciplines, and industries. It generates measurement data relating to product positioning, target-group education, and their expected interactions as well as costs, revenues, and ultimately, the overall return on investment. Collectively, these outputs measure a profile of success or failure based on qualitative and quantitative data.

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