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Riding the Innovation Wave: Learning to Create Value from Ideas
Hardcover
ISBN13: 9781787145702
Publisher: Emerald Publishing Limited
Published: Nov 17 2017
Pages: 296
Weight: 1.24
Height: 0.90 Width: 6.30 Depth: 9.10
Language: English
This book draws on a detailed history of a large German company (HELLA ), now active in over 35 countries, employing 34,000 people. It didn't start out that way, it began as an entrepreneurial start-up in the late 19th century in the (then) uncertain early days of the car industry. It moved from selling whips and other buggy accessories for horse-drawn carriages to horns and lamps for the new-fangled motor cars beginning to appear on the roads of north-western Germany. The journey since then has been one of innovation - in products and processes, in entering new markets, in adding services to its products, and in changing its underlying business models. Survival for over a hundred years is not an accident - it has been built on learning how to innovate and on constantly challenging and updating those models.
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