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Revenue Management: Hard-Core Tactics for Market Domination
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ISBN13: 9780767900331
Publisher: Crown Currency
Published: Dec 29 1997
Pages: 288
Weight: 0.60
Height: 0.80 Width: 5.50 Depth: 8.34
Language: English
Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.
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