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Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth
Paperback
ISBN13: 9781734774313
Publisher: Lightning Source Inc
Published: Jun 11 2020
Pages: 298
Weight: 0.88
Height: 0.62 Width: 6.00 Depth: 9.00
Language: English
In Revenue Growth Engine, International Best Selling Author, Darrell Amy presents a strategy to accelerate growth.
Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth.
In today's economy, companies need to accelerate revenue growth. Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing. The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!
In this book, you will quickly see which parts of your company's growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Darrell walks you step by step through how to improve each component of your growth engine.
Here's what people are saying:
Sales and marketing alignment has been elusive for many companies. No longer! Revenue Growth Engine provides a framework of building outbound processes that drive exponential growth by attracting net-new clients and cross-selling more to current clients.
If you're not growing, you're not going anywhere. Right now, we need to rev that engine, put the pedal to the metal, and take off to drive and thrive. Darrell's book provides a game plan anyone can put into practice to experience a growth spurt that others can be jealous of and can emulate.
Jeffrey Hayzlett, Primetime TV & Podcast Host, Speaker, Author and Part-Time Cowboy
Darrell gives it to you straight and unfiltered. You don't read this book, you apply this book. Written by the leader who has done it, Darrell Amy gives it to you straight and unfiltered.
Mark Hunter, author of the bestsellers A Mind For Sales, High Profit Prospecting, and High Profit Selling
Darrell Amy nails it! While I've always appreciated his big heart, straight talk, and authentic approach when it comes to sales, Darrell takes it to an entirely new level with Revenue Growth Engine where he tackles two of the biggest challenges sales leaders face today - aligning marketing and sales and executing an effective outbound attack to fill the top of the funnel.
Mike Weinberg, author of bestsellers New Sales. Simplified., Sales Management. Simplified., and Sales Truth
Revenue Growth Engine provides a detailed roadmap on how to keep your business growth running on all cylinders. With a servant's heart and mind, Darrell will guide you to profitable growth and a bright business future.
Larry Levine, author of Selling From the Heart
What You'll LearnAnyone that shares responsibility for revenue will appreciate this book. Here's some of what you'll learn:
Business Owners
* Discover a model to set aggressive and achievable growth goals
* Achieve cross-sell goals to drive more revenue per client
* Align sales and marketing to drive revenue growth
* Enhance your buyer and client experiences to build loyalty
CRO's
* Create scorecards to measure success
* Get a framework to make better marketing decisions
* Implement a periodic business review process
Sales Leaders
* Create a target account program with 10X prospects
* Drive multi-touch prospecting campaigns that are measurable
* Win more deals with strategies to influence buying teams
Marketing Managers
* Build effective messages based on the business outcomes ideal clients desire
* Create lead management strategies to qualify sales leads
* Develop client loyalty programs that increase cross-sell revenue
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