Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Retail Strategy

Retail Strategy

Cuthbertson, Christine
Reynolds, Jonathan

Paperback

Business GeneralManagementMarketing

ISBN10: 0750656964
ISBN13: 9780750656962
Publisher: Routledge
Published: Oct 24 2003
Pages: 376
Weight: 1.63
Height: 0.94 Width: 6.18 Depth: 9.66
Language: English
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.It is structured around four sections: * Section I: retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.* Section III: A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.

1 different editions

Also available

Also from

Cuthbertson, Christine

View All

Also in

Management

View All