• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Retail Marketing

Retail Marketing

Hardcover

Investing & FinanceManagementMarketing

ISBN10: 0714646490
ISBN13: 9780714646497
Publisher: Routledge
Published: Nov 11 2004
Pages: 256
Weight: 1.19
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.

Also from

Akehurst, Gary

Also in

Management