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Retail Marketing Management
Paperback
ISBN13: 9789948797739
Publisher: Austin Macauley
Published: Mar 29 2024
Pages: 170
Weight: 0.72
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
Retail Marketing Management is an invaluable resource for automotive marketers seeking to stay ahead of the curve, offering practical insights, case studies, and actionable strategies to drive success in a rapidly evolving industry. The book also delves deep into digital marketing and its transformative impact on the industry, dissecting the use of social media, online advertising, and data analytics
Whether you're a marketing professional or an automotive enthusiast, this book offers a fresh perspective on marketing in the automotive sector.
In this book you will learn about:
- Product launch planning
- Developing marketing strategies
- Campaign & performance management
- Digital Marketing
- Negotiation tactics
- Customer relationship management
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